Dr. Jinneh is the founder and Chief ThinkUP Officer of The ThinkUP Group, a Dallas- based leadership consulting form. She specializes in helping leaders MAXIMIZE their message and develop their mental strength and mental stamina so that they can lead with effectives and drive peak performance. She uses best-practice techniques, effective communication, and proven self-development practices to help leaders win.
For the last decade, she has been coaching and consulting individuals, nonprofits, and companies. She has worked globally with great organizations in various industries including The Arbor Scientia Group, Lilly Pharmaceutical, Allergan, Takeda Lundbech, The University of Texas at Austin, Dallas Community College District, Cedar Valley College, Cypress-Fairbanks ISD, Aldine ISD, University of North Carolina-Wilmington, NAMI, Texas Counseling Association, to name a few.
Before launching The ThinkUP Group, Dr. Jinneh was a senior nonprofit consultant for the largest grassroots mental health organization in the country, and the youngest Executive Director over a state mental health organization. She has worked with organizations in all 50 states and has helped over 200+ businesses MAXIMIZE their message and achieve peak performance.
In addition, to serving as a leadership consultant, she is also a highly-sought after motivational speaker, where she travels the globe teaching individuals and leaders how to ThinkUP and create the future she desires in her mind first. She has also had over 100 television appearances, radio engagements, and media features. Dr. Jinneh is the best-selling author of Think Your Way Up: 21 Mental Habits of High-Performance People and is currently working on her newest leadership and personal development book.
My Personal Story: From Rock Bottom to Resilience
For years, I carried the silent weight of depression—a hidden struggle that colored every part of my life. On the surface, I appeared confident and successful, but inside, I was locked in a battle with my thoughts, convinced I’d never break free.
At 14, I watched my mother take her last breath. By 21, I was spiraling—severely depressed, suicidal, living in a closet, and barely holding onto a 1.9 GPA. I was surviving but not living, drowning under the pressure of my own mind.
Then came the turning point. In the stillness of that cramped closet, I heard a quiet whisper: “You have to Think Up.”
I didn’t fully understand it at the time, but that moment sparked a shift. It ignited a determination to climb out of despair and discover what “thinking up” really meant. Over time, I uncovered a life-changing truth: the most potent factor shaping my life wasn’t my circumstances—it was my mindset.
I became my first student, dedicating more than a decade to mastering mental habits and resilience strategies. I re-trained my catastrophic thinking, reframed my limiting beliefs, and built mental strength that would become the foundation of my life’s work.
The Next Rock Bottom
But 13 years later, I hit rock bottom again—this time as a wife, mother, and business owner. I was mentally, emotionally, physically, and financially depleted.
It would have been easy to give up, but I refused. I had seen firsthand—through my own journey and the countless individuals I had helped—that change was possible. I knew I had the tools to rewrite my story again.
Through prayer, journaling, daily exercise, and a complete mindset detox, I rebuilt my life from the inside out. I restructured my business, realigned my priorities, and created a sustainable path forward—one that didn’t just serve others but also allowed me to thrive.
Why I Do This Work
Today, I stand on a foundation built from my struggles, serving individuals, teams, and organizations through The ThinkUP Group. My mission is simple yet profound: to help others realize that their mindset is the key to unlocking their potential.
I share my story because I know the power of resilience and transformation. If I can change my story, so can you. Together, we can rewrite the narrative of your life—one thought, one habit, one breakthrough at a time.
No matter where you are, just know that you are only ONE thought away from greatness..,ThinkUP!