Dr. Jinneh is the founder and Chief ThinkUP Officer of The ThinkUP Group, a Dallas- based leadership consulting form. She specializes in helping leaders MAXIMIZE their message and develop their mental strength and mental stamina so that they can lead with effectives and drive peak performance. She uses best-practice techniques, effective communication, and proven self-development practices to help leaders win.
For the last decade, she has been coaching and consulting individuals, nonprofits, and companies. She has worked globally with great organizations in various industries including The Arbor Scientia Group, Lilly Pharmaceutical, Allergan, Takeda Lundbech, The University of Texas at Austin, Dallas Community College District, Cedar Valley College, Cypress-Fairbanks ISD, Aldine ISD, University of North Carolina-Wilmington, NAMI, Texas Counseling Association, to name a few.
Before launching The ThinkUP Group, Dr. Jinneh was a senior nonprofit consultant for the largest grassroots mental health organization in the country, and the youngest Executive Director over a state mental health organization. She has worked with organizations in all 50 states and has helped over 200+ businesses MAXIMIZE their message and achieve peak performance.
In addition, to serving as a leadership consultant, she is also a highly-sought after motivational speaker, where she travels the globe teaching individuals and leaders how to ThinkUP and create the future she desires in her mind first. She has also had over 100 television appearances, radio engagements, and media features. Dr. Jinneh is the best-selling author of Think Your Way Up: 21 Mental Habits of High-Performance People and is currently working on her newest leadership and personal development book.
My Personal Story
For years, I carried the heavy, silent weight of depression—an unseen struggle that colored every part of my life. Despite my external successes, I was locked in battle with my thoughts, feeling like I would never truly break free. It wasn’t until I heard that silent whisper in my closet that my life changed.
At age 14, I watched my mother take her last breath. By 21, I was spiraling—severely depressed, suicidal, living in a cramped closet, and barely holding onto a 1.9 GPA. While most only saw the image and persona that I displayed–which was confident and successful. I was inadvertently building a specialty in overcoming hardships and internally living my own greatest nightmare.
But that moment in my closet was the moment that changed everything. I heard in the quietest, stillest voice ever–You Have To Think Up. I didn’t quite understand what that meant or even how I would do it, but I was determined to find out. Surely, life had to be better than what I was currently facing. Over time, I mastered the mental habits and resilience strategies that would become the foundation of my life’s work.
I discovered that the most potent factor shaping my life wasn’t my circumstances, history, or fears. It was my mindset. By intentionally challenging and reframing my thoughts, I learned I had to change my future from the inside out. That realization was nothing short of transformative. As I stepped into the fullness of my potential, I realized I could no longer keep this breakthrough to myself.
My journey taught me that my mindset determined the distance between where I was and where I wanted to be. I learned to use every obstacle—every stone and rock stacked against me—as momentum to build the life I dreamed of. And it all started with a single thought: I have the power to create the life I desire with my mind first.
The Process
Before I could teach anyone else, I had to become my first student. I devoted more than a decade to studying personal development, learning to re-shift, re-think, rewire, and retrain my catastrophic thinking. This daily mental conditioning became my #1 tool for cultivating unparalleled mental strength and stamina. I refused to become another negative statistic. Instead, I transformed every hardship into a stepping stone, using what once broke me to create the solid foundation on which I now stand.
Hitting Rock Bottom (Again)
But 13 years later, I hit rock bottom again, which was worse this time. I was a wife, a mom of two, and had built a successful business, but the impact of my depression caused it all to crumble. However, I was depleted mentally, emotionally, physically, and financially. I was determined not to allow this to be the story. I refused to be another statistic. I knew that I could
overcome this.
I had proof.
Social proof, to be exact, and at this point, I had helped hundreds, if not thousands, of others do the same.
Before I could step on another stage, I knew I had to heal myself from the inside out. This wasn’t about serving others—it was about saving myself.
I began the hard work of purging and detoxing every thought, behavior, and commitment that no longer served me.
I created a morning routine grounded in prayer, journaling, and daily exercise, which became the bedrock of my mental and emotional recovery.
I restructured my business, shifting from endless work hours to a more sustainable schedule and building a company based on my strengths and dominant talents.
I focused on what mattered, made strategic choices, and aligned my work with my well-being.
Why I Do This Work
These experiences shaped me and the things that I do now. Today, I stand on the foundation built from my struggles—serving individuals, teams, and organizations through The ThinkUP Group. My mission is to show others their minds hold the keys to their potential. I share my journey openly because I know that if I can change my story, so can you.
I believe we all can rewrite the narrative of our lives—one thought, one habit, one breakthrough at a time. No matter where you’re starting, your mindset can be the catalyst that propels you toward a more meaningful, fulfilled, and resilient future. And I’m here to help guide that process every step of the way.