About The
ThinkUP Group
Founded in 2013, The ThinkUP Group was born from a profound personal revelation by its founder, Dr. Jinneh. After enduring years of silent battles with depression, she recognized that the key to her transformation lay not in external circumstances but in the quiet power of her mindset. Confronting her mental barriers, she discovered that by reshaping her thought patterns, she could reimagine her future. This insight—this recognition that mindset could unlock performance, innovation, and sustainable growth—set The ThinkUP Group on its course.
What began as one individual’s journey to reclaim mental well-being soon evolved into a mission to help organizations and their leaders thrive. Driven by the conviction that actual change starts from within, Dr. Jinneh made it her purpose to share practical strategies for cultivating a growth-oriented mindset. Her authenticity and proven methods resonated with audiences across a broad spectrum: from educational institutions seeking to build resilient student bodies to nonprofits aiming to strengthen leadership capacity to faith-based organizations nurturing cohesive communities.
As word spread, organizations began approaching The ThinkUP Group with a common request—help their people think differently. Soon, colleges and universities, healthcare organizations, professional association groups, and Fortune 500 companies were inviting Dr. Jinneh to guide their leaders in disrupting old thought patterns and unlocking new achievement levels. By weaving personal storytelling with evidence-based insights, The ThinkUP Group’s programming empowered teams to shift from “Can we?” to “How will we?” and create environments that foster innovation, inclusivity, and sustainable success.
Today, The ThinkUP Group is a trusted partner to corporations that understand the strategic advantage of a strong, resilient mindset. In an era of rapid change, organizations need more than technical acumen—they need leaders and teams who are emotionally agile, purpose-driven, and prepared to face complexity head-on. By collaborating with The ThinkUP Group, companies access a proven framework that aligns personal growth with organizational objectives, creating a high-performance and well-being culture.
The ThinkUP Group’s story—rooted in personal transformation and elevated through practical application—has become a beacon for organizations ready to invest in their most significant asset: the minds of their people. Together, we can build cultures that think bigger, move faster, and drive meaningful impact—one mindset at a time.
Our Vision
We envision a world where high-performing leaders overcome limiting beliefs and harness their authentic voices to ignite meaningful, positive change across the globe.
Our Mission
We cultivate exceptional leadership and communication training experiences that break through dysfunctional thinking. We empower high-performing leaders to envision their desired future, master their message, and inspire positive, lasting change—both in their own lives and in the world around them.
- People First: We believe people are our most valuable assets and greatest commodities. We cultivate an environment where every individual can rise above their limitations and create the life and career they desire. When people feel respected and valued, they are more open to adopting new thinking patterns and envisioning better futures—directly fueling the vision.
- Mindset Mastery: We place the highest value on cultivating thoughts that disrupt the status quo and champion creativity and innovation. We nurture leaders who can disrupt dysfunction and inspire others to envision bold futures. We embrace the idea that ONE thought can change the world.
- Authentic Empowerment: We champion honesty, self-awareness, and personal ownership—helping leaders tap into their genuine strengths to overcome their limitations and realize their potential.
- Courageous Communication: We foster an environment where open dialogue, bold expression, and thoughtful storytelling elevate leadership impact and ignite transformation.
- Continuous Growth: We embrace learning as a lifelong journey, encouraging curiosity, adaptability, and the relentless pursuit of personal and professional excellence.
- Inclusive Collaboration: We believe that diverse perspectives create richer solutions. By honoring every voice, we strengthen communities, enrich understanding, and drive collective progress.
- Purposeful Impact: We measure success by the positive changes we inspire. Each interaction, insight, and initiative is thoughtfully aimed at creating lasting, meaningful transformation—locally and globally.
- Integrity in Action: We operate with honesty, accountability, and consistency, ensuring our values shine through every decision and relationship.
- Visionary Leadership: We encourage leaders to see beyond current constraints and guide others toward brighter, more fulfilling futures, igniting a ripple effect of positive change.
- ThinkUP: We encourage leaders to create the future they desire in their minds first because, as leaders, you don’t just leave a legacy; you live one.