About The

ThinkUP Group

Founded in 2013 by Dr. Jinneh, The ThinkUP Group emerged from a personal journey of transformation. After years of battling depression, Dr. Jinneh discovered that the key to unlocking her potential wasn’t external circumstances—it was her mindset. By reshaping her thoughts, she reimagined her future, sparking the vision for The ThinkUP Group.

What began as one person’s pursuit of mental well-being has evolved into a mission to help leaders and organizations thrive. Dr. Jinneh’s evidence-based strategies and authentic storytelling resonate across sectors, empowering teams to disrupt limiting beliefs, foster innovation, and achieve sustainable growth.

Today, The ThinkUP Group partners with corporations, nonprofits, educational institutions, and Fortune 500 companies to equip leaders and teams with the tools to think differently. In an era of rapid change, organizations need more than technical expertise—they need emotionally agile, purpose-driven individuals who can navigate complexity with resilience and clarity.

Through workshops, coaching, and transformational programming, The ThinkUP Group aligns personal growth with organizational goals, creating cultures of high performance, innovation, and inclusivity.

At The ThinkUP Group, we believe that transformation starts within. Together, we can unlock potential, drive meaningful impact, and build the future—one mindset at a time.

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Our Vision

We envision a world where high-performing leaders overcome limiting beliefs and harness their authentic voices to ignite meaningful, positive change across the globe.

Our Mission

We cultivate exceptional leadership and communication training experiences that break through dysfunctional thinking. We empower high-performing leaders to envision their desired future, master their message, and inspire positive, lasting change—both in their own lives and in the world around them.

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number People First
01
People First
We believe people are our most valuable assets and greatest commodities. We cultivate an environment where every individual can rise above their limitations and create the life and career they desire. When people feel respected and valued, they are more open to adopting new thinking patterns and envisioning better futures—directly fueling the vision.
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number1 Mindset Mastery
02
Mindset Mastery
We place the highest value on cultivating thoughts that disrupt the status quo and champion creativity and innovation. We nurture leaders who can disrupt dysfunction and inspire others to envision bold futures. We embrace the idea that ONE thought can change the world.
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number2 Authentic Empowerment
03
Authentic Empowerment
We champion honesty, self-awareness, and personal ownership—helping leaders tap into their genuine strengths to overcome their limitations and realize their potential.
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number3 Courageous Communication
04
High-Performance Coach
We foster an environment where open dialogue, bold expression, and thoughtful storytelling elevate leadership impact and ignite transformation.
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number4 Continuous Growth
05
Continuous Growth
We embrace learning as a lifelong journey, encouraging curiosity, adaptability, and the relentless pursuit of personal and professional excellence.
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number5 Inclusive Collaboration
06
Inclusive Collaboration
We believe that diverse perspectives create richer solutions. By honoring every voice, we strengthen communities, enrich understanding, and drive collective progress.
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number6 Purposeful Impact
07
Purposeful Impact
We measure success by the positive changes we inspire. Each interaction, insight, and initiative is thoughtfully aimed at creating lasting, meaningful transformation—locally and globally.
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number7 Integrity in Action
08
Integrity in Action
We operate with honesty, accountability, and consistency, ensuring our values shine through every decision and relationship.
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number8 Visionary Leadership
09
Visionary Leadership
We encourage leaders to see beyond current constraints and guide others toward brighter, more fulfilling futures, igniting a ripple effect of positive change.
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ThinkUP
10
ThinkUP
We encourage leaders to create the future they desire in their minds first because, as leaders, you don’t just leave a legacy; you live one.
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